Whether producing software for eCommerce, Travel, Banking or Security industries UX design plays a major role, however there are many things that are overlooked when designing an enterprise app. Due to the formal and business-focused purposes they serve, most people do not expect a great user experience (UX) from enterprise apps, particularly as they would in a consumer-facing application. However, there is no reason why they should not. In fact, in many ways, they have every right to expect a superior UX and designers have fewer excuses for not getting it right.

In my own experience I’ve seen that by focusing on the utility of the product, design elements are often brought in towards the end of the development process. Especially enterprise apps inherently have a significant amount of data to manage and users of these apps are accustomed to harnessing the brainpower, rather than going along a slick experience.

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