Everyone is talking about mobile. Some e-commerce websites are venturing into it. Mobile commerce (also known as “m-commerce”) has immense potential, exhibiting a 86% growth rate and hitting $25 billion in 2012 (set to reach $86 billion by 2016, according to eMarketer).

This is an extension of a presentation I’ve done at eCommerce Now and Beyond organised by Netstarter Sri Lanka.

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